COMS 495 - Public Relations Campaigns

3 credit hours
This course will review current practices in the field for the planning, proposing, implementation, and analysis phases of public-relations campaigns. Particular focus will be given to the application of theory and research strategies to current problems and needs of organizations. The class format will be primarily discussion and team projects - to include case study analyses and service-learning projects. Prerequisite(s): COMS 220.