Oct 17, 2021  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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COMS 310 - Social Media and Public Relations


3 credit hours
Communication techniques to build personal/corporate brands and use of social media and web tools to engage customers. Application of social media strategies to organizational needs.  Class format includes lecture, discussion, case study analysis, and team projects. Prerequisite(s): “C” or higher in COMS 220 .



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