Dec 05, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 353 - Marketing Communications


3 credit hours
A focus on the strategies that are utilized in order to promote a firm’s product and/or service offerings. Attention is given to advertising, publicity, sales promotions, and personal selling; additionally, how firms utilize information technologies in their promotional activities will be considered.  Junior standing required. Prerequisite(s): MK 351 .



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