MK 370 - Experiential Marketing Consulting I
3 credit hours
Focuses on advertising and public relations. Using a Client-Agency approach, students will position brands and build brand awareness by targeting consumers and understanding consumer needs and motivations. Students will set advertising objectives, develop relevant messages and creative, establish media, manage budgets and timelines, and measure campaign effectiveness.
Marketing majors with 2.75 GPA or higher. Junior Standing. Prerequisite(s): MK 351 .
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