Jul 03, 2020  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MK 456 - Web Analytics and Marketing


3 credit hours
Introduces students to web analytic and online marketing tools. Course demonstrates how businesses can use the web to derive customer insight and improve marketing strategy.

Topics include: web ad design, web traffic analysis, and general online marketing applications. Prerequisite(s): MK 351  and  MK 451 .



Add to Portfolio (opens a new window)