Sep 23, 2020  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 470 - Experiential Marketing Consulting II


3 credit hours
Focuses on advertising and public relations. Using a Client-Agency approach, students will position brands and build brand awareness by targeting consumers and understanding consumer needs and motivations. Students will set advertising objectives, develop relevant messages and creative, establish media, manage budgets and timelines, and measure campaign effectiveness. Marketing students with a 2.75 GPA or higher. Junior standing required. Prerequisite(s): MK 351  and MK 370 .



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