Mar 28, 2024  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MK 353 - Marketing Communications


3 credit hours
A focus on the strategies that are utilized in order to promote a firm’s product and/or service offerings. Attention is given to advertising, publicity, sales promotions, and personal selling; additionally, how firms utilize information technologies in their promotional activities will be considered.  Junior standing required. Prerequisite(s): MK 351 .



Add to Portfolio (opens a new window)