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    University of Montevallo
   
 
  Nov 22, 2017
 
 
    
2017-2018 Undergraduate Bulletin

Marketing, B.B.A.


The Marketing major examines the marketing processes involved in the conception, pricing, promotion, and distribution of ideas, goods, and services. Students in the marketing major become proficient in developing, analyzing, and creating exchanges that satisfy individual and organization objectives. Marketing students develop a comprehensive overview of marketing theory and professional practices that lead to positions in advertising, marketing research, communications, public relations, sales management, franchising, and retailing.

Business Core


Admission Policy

Freshmen admitted with either an American College Testing Program (ACT) composite score of less than 18 or a Scholastic Assessment Test (SAT) combined score of less than 800 must successfully complete ENG 101  and 102  and 144 , 147 , 154 , or higher to be eligible for enrollment in the Stephens COB. Current University students changing to a business major, transfer students, and non-Stephens COB students being readmitted to the University must have a minimum GPA of 2.0 based on a 4.0 scale in order to be eligible for admission to the Stephens COB.

Academic Regulations

  • Business majors must schedule freshman English and mathematics each semester until course requirements are successfully completed.
  • To graduate, a Business major must:

a. attain a minimum 2.0 GPA in the basic business core and a minimum 2.0 GPA on all business courses attempted in the major and

b. complete the last 18 semester hours in the basic business core and the last 15 semester hours in the major at UM in the Stephens COB.

  • Transfer students should follow the program of study outlined for B.B.A. candidates at the University during the freshman and sophomore years at other institutions.

a. The dean of the College determines eligible transfer credit that applies toward business degrees.

b. Transfer students must schedule freshman and sophomore course deficiencies each semester until successfully completed.

General Education Core

Students seeking an undergraduate degree at UM must complete a 50-semester-hour General Education curriculum that includes courses in English, history, mathematics, the natural sciences, social sciences, fine arts, oral and written communication, and personal development.

The minimum requirements are included in the Academic Programs and Policies chapter of this Bulletin, under the degree requirements section.

All Business majors must take EC 231  and 232 , which fulfill 6 hours of the History, Social, and Behavioral Sciences component of the General Education curriculum.

MIS 161  satisfies the General Education requirement for Personal Development.

Business Core

Students seeking the B.B.A. degree must complete the 36-semester-hour business core, 18 or more hours in their majors, plus sufficient electives after consultation with their adviser to complete at least 120 hours required for graduation. The Business Core requirements are:

Business Electives


  • Business Electives 300/400 level (9 credit hours)

Note: Only 3 credit hours of internship may apply toward business electives