Dec 08, 2022  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing, B.B.A.


The Marketing major examines the marketing processes involved in the conception, pricing, promotion, and distribution of ideas, goods, and services. Students in the marketing major become proficient in developing, analyzing, and creating exchanges that satisfy individual and organization objectives. Marketing students develop a comprehensive overview of marketing theory and professional practices that lead to positions in advertising, marketing research, communications, public relations, sales management, franchising, and retailing.