May 26, 2020  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

Mass Communication, Multimedia Journalism, B.A.


Mass Communication, Multimedia Journalism, B.A. & B.S.


The Mass Communication program teaches the knowledge and skills necessary to enter the fields of radio, television, newspapers, magazines, advertising, video production, corporate/governmental media relations, and web-related communication. The convergence of traditional mass media and the Internet has highlighted the importance of critical thinking, creativity, and effective writing. Career success depends upon adapting to constantly changing technology. Students select a concentration from either Broadcast Production or Multimedia Journalism.