MK 470 - Experiential Marketing Consulting II

3 credit hours - Focuses on advertising and public relations. Using a Client-Agency approach, students will position brands and build brand awareness by targeting consumers and understanding consumer needs and motivations. Students will set advertising objectives, develop relevant messages and creative, establish media, manage budgets and timelines, and measure campaign effectiveness. Marketing students with a 2.75 GPA or higher. Junior standing required. Prerequisite(s): MK 351 and MK 370.