Nov 19, 2024  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 380 - Inbound Marketing


3 credit hours - Inbound marketing focuses on creating quality content that pulls audiences towards an organization, company, or product.  In this course students will learn how search engine optimization, landing pages, blogging, conversion, lead nurturing, and email marketing come together to form a modern inbound marketing strategy. Prerequisite(s): MK 351 .



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