Marketing, B.B.A.

The Marketing major examines the marketing processes involved in the conception, pricing, promotion, and distribution of ideas, goods, and services. Students in the marketing major become proficient in developing, analyzing, and creating exchanges that satisfy individual and organization objectives. Marketing students develop a comprehensive overview of marketing theory and professional practices that lead to positions in advertising, marketing research, communications, public relations, sales management, franchising, and retailing.

Business Core

Admission Policy

Freshmen admitted with either an American College Testing Program (ACT) composite score of less than 18 or a Scholastic Assessment Test (SAT) combined score of less than 800 must successfully complete ENG 101 and 102 and MATH 144 , 147 , 154 , or higher to be eligible for enrollment in the Stephens COB. Current University students changing to a business major, transfer students, and non-Stephens COB students being readmitted to the University must have a minimum GPA of 2.0 based on a 4.0 scale in order to be eligible for admission to the Stephens COB.

In addition to the requirements listed below, students must meet all general graduation requirements as listed in the Undergraduate Academic Policies section in this bulletin. A minimum of 120 semester hours is required for completion.

Academic Regulations

Business majors must schedule freshman English and mathematics each semester until course requirements are successfully completed.
To graduate, a Business major must:

a. attain a minimum 2.0 GPA in the basic business core and a minimum 2.0 GPA on all business courses attempted in the major and

b. complete the last 18 semester hours in the basic business core and the last 15 semester hours in the major at UM in the Stephens COB.

Transfer students should follow the program of study outlined for B.B.A. candidates at the University during the freshman and sophomore years at other institutions.

a. The dean of the College determines eligible transfer credit that applies toward business degrees.

b. Transfer students must schedule freshman and sophomore course deficiencies each semester until successfully completed.

General Education Core

Students must also complete the General Education Core requirements to include any specific courses listed below. Students must also complete sufficient general electives to reach 120 or more total semester hours.

History, Social and Behavioral Sciences:

EC 231 and 232

Personal Development:
MIS 161

Business Core

Students seeking the B.B.A. degree must complete the 36-semester-hour business core, 18 or more hours in their majors, plus sufficient electives after consultation with their advisor to complete at least 120 hours required for graduation. The Business Core requirements are:

Marketing, B.B.A.

Business Core

Admission Policy

Academic Regulations

General Education Core

Business Core

Marketing Requirements

Two of the following courses:

Business Electives