Marketing, Digital Marketing B.B.A.

Bachelor of Business Administration

Admission Policy

Freshmen admitted with either an American College Testing Program (ACT) composite score of less than 18 or a Scholastic Assessment Test (SAT) combined score of less than 800 must successfully complete ENG 101  and 102  and MATH 144 , 147 , 154 , or higher to be eligible for enrollment in the Stephens COB. Current University students changing to a business major, transfer students, and non-Stephens COB students being readmitted to the University must have a minimum GPA of 2.0 based on a 4.0 scale in order to be eligible for admission to the Stephens COB.

 In addition to the requirements listed below, students must meet all general graduation requirements as listed in the Undergraduate Academic Policies  section in this Bulletin. A minimum of 120 semester hours is required for completion.

Academic Regulations

• Business majors must schedule freshman English and mathematics each semester until course requirements are successfully completed.

• To graduate, a Business major must:

a. attain a minimum 2.0 GPA in the basic business core and a minimum 2.0 GPA on all business courses attempted in the major and

b. complete the last 18 semester hours in the basic business core and the last 15 semester hours in the major at UM in the Stephens COB.

• Transfer students should follow the program of study outlined for BBA candidates at the University during the freshman and sophomore years at other institutions.

a. The dean of the College determines eligible transfer credit that applies toward business degrees.

b. Transfer students must schedule freshman and sophomore course deficiencies each semester until successfully completed.

General Education Core

Students must also complete the General Education Core requirements to include any specific courses listed below. Students must also complete sufficient general electives to reach 120 or more total semester hours.

History, Social and Behavioral Sciences:

EC 231  and 232  

Personal Development:
MIS 161  

Business Electives

Some BBA programs require a certain number of upper-level (300/400) business electives. Applicable business electives come from the following prefixes: AC, BL, EC, FI, GB, MG, MIS, MK, QM. Certain NPS courses may apply when crosslisted with one of the applicable prefixes. However, no more than 3 hours of internship credit may apply. Internship courses include AC 409, AC 410, GB 409, GB 410, and NPS 409.

Some BBA programs also require a certain number of general electives. General electives may come from any discipline at any level.

Business Core

Students seeking the BBA degree must complete the 37-semester-hour business core, 18 or more hours in their majors, plus sufficient electives after consultation with their adviser to complete at least 120 hours required for graduation. The Business Core requirements are:

• AC 221 - Principles of Accounting I
• AC 222 - Principles of Accounting II
• BL 283 - Legal Environment of Business
• FI 372 - Business Finance
• GB 101 - Survey of Business
• MG 305 - Business Professional Development Writing Reinforcement -
• MG 361 - Principles of Management and Organization Theory
• MG 365 - Global Leadership
• MK 351 - Principles of Marketing Writing Reinforcement -
• QM 237 - Data Analytics in Business I
• QM 238 - Data Analytics in Business II
• QM 363 - Operations Management

• All above courses passed or concurrent registration with MG 469 (to complete core).

• MG 469 - Business Policy

Major Requirements

Business Electives Required

• Business Electives 300/400 level (6 credit hours)

*Only 3 credit hours of internship credit may apply toward business electives.

General Electives (3 credit hours)