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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]
BUS Courses
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Department of Business
MK 452 - Strategic Marketing Management
3 credit hours
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Junior standing required. Prerequisite(s): MK 351 .
MK 453 - Marketing Research
3 credit hours
Research tools and techniques needed to gather, distill, and analyze marketing information. Junior standing required. Prerequisite(s): MK 351 .
MK 454 - Services and Professional Selling
3 credit hours
Examines marketing services, professional selling, and the relationship between the two. The course develops interpersonal persuasive communication processes and methods through lectures, discussions, and projects. It will also examine difficulties faced by service organizations such as nonprofits, consulting firms, and more. Junior Standing. Prerequisite(s): MK 351 .
MK 455 - Special Topics in Marketing
3 credit hours
Study of selected topics in marketing. This course may be repeated as topic varies. A maximum of nine credit hours may be counted toward a degree. Junior standing, and consent of instructor required. Prerequisite(s): MK 351 .
MK 456 - Web Analytics and Marketing
3 credit hours
Introduces students to web analytic and online marketing tools. Course demonstrates how businesses can use the web to derive customer insight and improve marketing strategy.
Topics include: web ad design, web traffic analysis, and general online marketing applications. Prerequisite(s): MK 351 and MK 451 .
MK 458 - International Marketing
3 credit hours
Managerial and operational problems of the multinational business. Emphasis on environmental differences that influence marketing strategy. Junior standing required. Prerequisite(s): MK 351 .
MK 470 - Experiential Marketing Consulting II
3 credit hours
Focuses on advertising and public relations. Using a Client-Agency approach, students will position brands and build brand awareness by targeting consumers and understanding consumer needs and motivations. Students will set advertising objectives, develop relevant messages and creative, establish media, manage budgets and timelines, and measure campaign effectiveness. Marketing students with a 2.75 GPA or higher. Junior standing required. Prerequisite(s): MK 351 and MK 370 .
MK 476 - Applied Research in Marketing
3 credit hours
Faculty work with students to develop and conduct research designed to explore practical problems in marketing. Course may be repeated for a total of 6 credit hours. Junior standing required. Prerequisite(s): MK 351 .
NPS 371 - Nonprofit Organizations - Overview and Operations
3 credit hours
An overview course that introduces students to the nonprofit sector in terms of its scope and structure, examines organization and management principles relevant to nonprofits with particular attention to differences from for-profit organizations, and explores career opportunities and paths in the nonprofit sector via use of guest speakers and projects. (Cross-listed with MG 371 .)
NPS 409 - Internship in Nonprofit Studies
3 credit hours
Work-related experience in a private, public, or government organization enhancing student learning of academic concepts and theories in nonprofit studies. Course may be repeated or completed for up to 6 credit hours. Graded on a pass/fail basis. Restricted to students with Nonprofit Studies minor and a GPA of at least 3.0, (or consent of instructor) required.
NPS 420 - Social Entrepreneurship and Sustainability
3 credit hours
Social entrepreneurship is a rapidly developing and changing business field in which business and nonprofit leaders design, grow, and lead mission-driven enterprises. As the traditional lines blur between nonprofit enterprises, government, and business, it is critical that business students understand the opportunities and challenges in this new landscape. Through guest speakers, case discussion, lecture, and student presentations this course will explore this emerging field. Students will be expected to develop a business plan for a social enterprise. Because the field of social entrepreneurship is interdisciplinary and in its infancy, the course will be introductory in nature and will draw heavily from cases, speaker experience, and student inquiry. (Cross-listed with MG 420 .)
NPS 460 - Special Topics in Nonprofit Studies
3 credit hours
Study of selected topic in Nonprofit Studies. Course may be repeated for up to a total of 6 credit hours.
Restricted to students with Nonprofit Studies minor declared. Prerequisite(s): NPS 371 .
NPS 476 - Applied Research in Nonprofit Studies
3 credit hours
Directed research in Nonprofit Studies. Course may be repeated for up to a total of 6 credit hours. Senior standing and consent of instructor required.
QM 235 - Quantitative Methods in Business I
3 credit hours
Basic mathematical formulations, calculus, and statistics, and their economic applications. Prerequisite(s): MATH 144 , 147 , or higher.
QM 236 - Quantitative Methods in Business II
3 credit hours
Sampling, parameter estimating, hypothesis testing, determination of nature and strength of a relationship among variables, decision theory, time series analysis, and non-parametric methods. Prerequisite(s): QM 235 and MIS 161 .
QM 363 - Operations Management
3 credit hours
Management of systems producing goods and services, including designing output systems, job design, production scheduling, quality control, and inventory systems. Emphasis on quantitative tools. Prerequisite(s): QM 236 and MG 361 . Page: 1
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