Dec 09, 2019  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

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COMS 310 - Social Media and Public Relations


3 credit hours
This course will review current practices in the field for using communication to build personal/ corporate brands and to engage customers using social media and web tools. Particular focus will be given to the application of social-media strategies to current needs of organizations. Class format will include lecture, discussion, case-study analysis, and team projects. Prerequisite(s): COMS 220 .



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