Nov 13, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 452 - Strategic Marketing Management


3 credit hours
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm.  Junior standing required. Prerequisite(s): MK 351 .



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