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Management |
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MG 400 - Globalization: National and International Issues
3 credit hours
Review of contemporary globalization process and its economic, social, and political ramifications. The course focuses on consequences of the increasing international flows of goods, services, information, and people, and studies their interdependence and co-influence. Junior standing required.
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MG 420 - Social Entrepreneurship and Sustainability
3 credit hours
Social entrepreneurship is a rapidly developing and changing business field in which business and nonprofit leaders design, grow, and lead mission-driven enterprises. As the traditional lines blur between nonprofit enterprises, government, and business, it is critical that business students understand the opportunities and challenges in this new landscape. Through guest speakers, case discussion, lecture, and student presentations this course will explore this emerging field. Students will be expected to develop a business plan for a social enterprise. Because the field of social entrepreneurship is interdisciplinary and in its infancy, the course will be introductory in nature and will draw heavily from cases, speaker experience, and student inquiry. (Cross-listed with NPS 420 .)
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MG 460 - Special Topics in Management
3 credit hours
Study of a selected topic in management. Prerequisite(s): MG 361 and consent of instructor.
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MG 462 - Human Resource Management
3 credit hours
Recruitment, selection, development, and utilization of employees in an organization, with emphasis on the strategic importance of managing an organization’s human resources. Junior standing required.
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MG 464 - Leadership and Organizational Change
3 credit hours
An examination of the leadership role, with emphasis toward understanding that role in the various approaches to organizational change and its importance in overcoming resistance to change in organizations. Prerequisite(s): MG 361 .
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MG 465 - International Management
3 credit hours
Managing international organizations. Emphasis on strategic decisions, necessary business activities, and the cultural considerations of international operations. Junior standing required.
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MG 466 - Entrepreneurial Leadership
3 credit hours
The art, skill, and structure of small business management. Focus on starting, forming, and financing a new business, creating a business plan, assessment, managing a growing concern, succession planning, growth and harvest strategies. Prerequisite(s): AC 222 , MG 361 , and MK 351 .
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MG 467 - Organizational Behavior
3 credit hours
A critical examination of human behavior theory as it relates to the management of individuals and groups in organizations. An investigation of such behavioral functions as motivation, leadership, conflict management, and stress. Prerequisite(s): MG 361 .
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MG 469 - Business Policy
3 credit hours
Strategic management in domestic and international organizations. An integrative, capstone course using case studies to analyze business problems. Business majors only with senior standing and completion of, or concurrent registration with, all remaining business core classes.
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MG 476 - Applied Research in Management
3 credit hours
Introduction to the relationship between practice and research, and the role of the practicing professional in research. Students develop the skills and insights to critically review research reports, discuss issues related to business research, and carry out a research study. Emphasis on the application of research to improve outcomes for management decisions. Course may be repeated for 6 total credit hours. Open to management majors who have senior standing and at least an additional 6 hours of upper-level management courses.
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Management Information Systems |
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MIS 161 - Introduction to Computers
3 credit hours
General Education Course
An up-to-date coverage of computers, application software, and their uses with an emphasis on personal computers, their operating systems and application software, such as word processing and spreadsheeting.
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MIS 267 - Web Design and Publishing
3 credit hours
The study of web design, concepts, and techniques. The course covers the essential concepts of HTML, XHTML, DHTML, and how to plan, create, and publish websites. Includes hands-on experience in developing a website. Prerequisite(s): MIS 161 .
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MIS 310 - Computerized Data Analysis
3 credit hours
Advanced elements of electronic spreadsheets and proper usage of their commands, macros, and functions. Building spreadsheets, creating graphs and formulas for financial analysis and other business applications. Prerequisite(s): MIS 161 . (Cross-listed with AC 310 ).
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MIS 330 - Survey of Programming Languages
3 credit hours
Structured programming concepts and current program development principles and practices are covered. Includes algorithm design strategies, survey of programming environment, and basic data structures representation and algorithms. Hands-on programming using microcomputers. Prerequisite(s): MIS 161 .
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MIS 350 - Business Programming
3 credit hours
Introduction to the design of algorithms and their implementation in Visual Basic. Covers basic and advanced programming concepts and structures, including file processing and data representation. Prerequisite(s): MIS 161 .
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MIS 367 - Management Information Systems
3 credit hours
Review of information systems applications in business environment. The course provides knowledge on MIS technology, including review of hardware and software, types of information systems, database management, networking, security, and internet technology. The course also outlines main concepts of systems, analysis, and design. Includes hands-on experience in developing business applications. Sophomore standing required. Prerequisite(s): MIS 161 .
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MIS 370 - Internet Applications
3 credit hours
Advanced Internet application course covers the fundamentals of entry-level web programming and business website management, including multimedia web publishing, creating interactive web pages, and other advanced web applications. Includes hands-on experience with scripting languages for web programming. Prerequisite(s): MIS 267 .
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MIS 410 - Database Management
3 credit hours
Introduces students to database concepts including hierarchical, network, and relational database organizations, database planning including normalization of relations, database design, functions of database management systems, and database administration. Includes analysis of database functions in business information storage and retrieval. Prerequisite(s): MIS 161 and MIS 367 .
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MIS 420 - Telecommunications and Networking
3 credit hours
Familiarizes students with telecommunications and networking technologies and analyzing their impact on business environment. Covers basics in LAN/WAN systems and current PC and mainframe operating systems. Prerequisite(s): MIS 161 .
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MIS 430 - E-Commerce
3 credit hours
Principles and modern trends in electronic commerce. Gives hands-on experience in designing and developing internet-based business applications. Covers advanced features for building an electronic commerce store and maintaining successful business web presence, and the impact of current communication technologies on software development, the business and social environments. Prerequisite(s): MIS 161 and 267 .
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MIS 450 - Systems Analysis and Design
3 credit hours
Introduces structured design processes for use in the development and implementation of business information systems. Includes systems life cycle and rapid application development methodologies in systems design and development. Using productivity tools students employ systems analysis and design in designing and implementing a business information system. Prerequisite(s): MIS 367 .
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MIS 460 - Selected Topics in Management Information Systems
3 credit hours
Readings, lectures, and discussions on subject matter so current that it is not generally included in other course offerings. Offered on an irregular basis, based on student needs and interests. Senior standing required.
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MIS 476 - Applied Research in Management Information Systems
3 credit hours
Includes student research project as a course component, whereby students find, compile, and analyze data. Course may be repeated for a total of 6 credit hours.
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Marine Science |
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MSCI 300 - Marine Biology
4 credit hours
A general survey of marine plants, invertebrates and vertebrates, the communities they form, and the physical and chemical factors that influence them. Field trips to the marsh, seagrass and dune habitats, and sampling from research vessels and laboratory exercises serve to introduce students to the diversity of marine habitats and organisms. This is an introductory course and not intended to be taken by students with more than 4 semester hours of marine coursework completed. Prerequisite(s): BIO 105 or 107 , and 106 .
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MSCI 305 - Biology and Conservation of Marine Turtles
2 credit hours
This introductory course will provide an overview of the biology and conservation of marine turtles. Students will obtain a detailed knowledge of sea turtle biology and will gain an understanding of why many sea turtle species have become endangered and how proper management has allowed some populations to recover. The course will culminate with a multi-day field trip to sea turtle nesting beaches and foraging grounds in the Southeastern U.S. Class will also visit sea turtle research and rehabilitation facilities. The field trip will provide students with the opportunity to observe loggerhead, green, and leatherback turtles in their natural habitats. Topics to be covered include identification, distribution, nesting behavior, migratory behavior, feeding ecology, population biology and genetics, developmental habitats, temperature-dependent sex determination, paleontology, and conservation of marine turtles. Special fees apply and will be posted on the web at: www.disl.org. Prerequisite(s): Introductory course in biology.
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MSCI 315 - Shark Biology
2 credit hours
This course will provide an introduction to the biology of sharks and rays, with special emphasis on regional shark fauna and field techniques. Topics to be covered include chondrichthyan origin, systematics, sensory biology, locomotion, food consumption, osmoregulation, reproductive biology, life history, ecology, fisheries, and conservation. Lectures will be supplemented with discussions of papers from the primary literature to familiarize students with current research; in addition, longline and gillnet sampling will provide students with first-hand knowledge of field techniques and local shark identification. Prerequisite(s): One course in general/organismal biology (or equivalent).
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MSCI 320 - Horseshoe Crabs
2 credit hours
Course involves travel to Delaware Bay, home of the largest population of horseshoe crabs (Limulus polyphemus) in the world. Students will gain and apply information on recent conflicts in horseshoe crab research and fishery management to explore political, ecological, and economic values of marine resources, options for management, conservation and outreach, conflict resolution, and applied ecology. Special fees apply and will be determined based on student enrollment in the course.
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MSCI 400 - Marine Vertebrate Zoology
4 credit hours
A survey of marine fishes, reptiles, and mammals, with an in-depth, comprehensive treatment of their systematics, zoogeography, and ecology. Prerequisite(s): BIO 105 or 107 , and 106 .
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MSCI 404 - Marine Conservation Biology
4 credit hours
This course is designed to develop the student’s understanding of conservation biology by building on the foundations provided in the introductory marine ecology class or a general ecology class. Prerequisite(s): MSCI 470 or BIO 205 .
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MSCI 405 - Dolphins and Whales
2 credit hours
Lectures, audiovisual presentations, and practical exercises are used to study the classification, anatomy, and ecology of the cetaceans. Students may not take this course for credit after completing MSCI 415 . Prerequisite(s): BIO 105 or 107 , and 106 .
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MSCI 407 - GIS Basics for Coastal and Marine Environments
2 credit hours
An introduction to basic concepts and uses of GIS technology in the coastal and marine environment. This is an introductory course and is not recommended for someone who has experience working with GIS or who has taken an introductory GIS course. Prerequisite(s): Computer Applications course.
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MSCI 408 - GIS Applications for Coastal and Marine Environments
2 credit hours
An introduction to a variety of applications of GIS technology in the coastal and marine environment. Prerequisite(s): MSCI 407 .
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MSCI 410 - Marine Invertebrate Zoology
4 credit hours
Natural history, systematics, and morphology of marine invertebrates from the Gulf of Mexico. Participation in extended field trips is required. Prerequisite(s): BIO 106 .
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MSCI 412 - Marine Aquaculture
2 credit hours
Introduction to techniques in marine aquaculture with emphasis on nutrition and feeding, reproductive biology, water-quality requirements, and production, processing, marketing, and economics of marine aquaculture species. Courses in ichthyology, limnology, and invertebrate zoology are suggested but not required. Prerequisite(s): BIO 105 or 107 , and 106 .
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MSCI 415 - Marine Mammals
4 credit hours
Long ago many terrestrial mammals evolved adaptations allowing them to move toward either a full or partial marine existence. These included cetaceans (toothed and baleen whales), pinnipeds (seals, sea lions, and walrus), sirenians (dugongs and manatees), sea otters, and the polar bear. In this course students will learn about the evolution, classification, anatomy, physiology, and behavior of these species, in addition to conservation/management issues affecting them and current methods used to research them. Students may not take this course for credit after completing MSCI 405 . Prerequisite(s): BIO 105 or 107 , and 106 .
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MSCI 420 - Coastal Ornithology
4 credit hours
Ecology, taxonomy, and distribution of coastal and pelagic birds. Prerequisite(s): BIO 106 and/or BIO 205 .
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MSCI 421 - Coastal Birds of Alabama
2 credit hours
This course is an introductory-level course on the coastal avian fauna with an emphasis on nesting sites and nesting behavior. This course includes the identification, population dynamics, and behavior of coastal birds. Lectures emphasize functional ecology, specifically nesting biology of numerous species found along Alabama’s coastal region. Topics include migration, mechanics of flight, breeding biology, and forging. This course is a field-based course with an emphasis on breeding biology and behavior and introduction to bird identification. Prerequisite(s): A course in undergraduate biology or ecology.
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MSCI 425 - Commercial Marine Fisheries of Alabama
2 credit hours
Exploitation and biology of commercial vertebrates and invertebrates of Alabama and the adjoining Gulf of Mexico, with emphasis on distribution, harvesting technology, processing, and economic values. Includes visits to local processing plants and a trawling expedition aboard a research vessel.
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MSCI 430 - Marine Botany
4 credit hours
A general survey of marine algae (microscopic and macroscopic), as well as salt marsh vegetation, mangroves, seagrass, and maritime forest communities. Lectures emphasize identification, distribution, structure, ecology, and physiology. Extensive overnight field and laboratory work involved, including the ability to wade and snorkel. This course is intensive. Prerequisite(s): BIO 105 or 107 , and 106 .
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MSCI 445 - Introduction to Oceanography
4 credit hours
Biological, chemical, geological, and physical viewpoints of the sea. Includes lecture and laboratory. Restricted to basic science majors.
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MSCI 447 - Oceanology of the Gulf of Mexico
3 credit hours
A descriptive study of the oceanology of the Gulf of Mexico and adjacent waters, including coastal zone, continental shelf, and deep ocean. This course provides a survey of the physics, chemistry, biology, geology, and meteorology of the continental margins and deep ocean regions in the Gulf of Mexico and adjacent waters. Restricted to science majors or consent of instructor required.
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MSCI 451 - Coastal Climatology
2 credit hours
A study of the controlling factors and features of the world’s climates, with particular attention to coastal areas, and application and interpretation of climate data.
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MSCI 460 - Marine Geology
4 credit hours
A study of the geology of the ocean basins, with special emphasis on the continental shelves, their sediments, and the sedimentary processes at work there. Emphasis on the northeast Gulf of Mexico. Prerequisite(s): Introductory Geology. Statistics recommended.
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MSCI 468 - Marine Behavioral Ecology
4 credit hours
Introduction to principles of animal behavior as applied to marine organisms. Students will relate the evolutionary significance of these behaviors, learn techniques for observing animal behavior, and design and conduct behavioral experiments. Prerequisite(s): BIO 106 . MATH 147 is recommended.
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MSCI 469 - Coral Reef Ecology
4 credit hours
This course will examine the ecology and evolution of coral reef communities, seagrass beds, and mangrove swamps. Current issues, including degradation of reefs by macroalgae, hurricanes, coral bleaching, diseases of corals and sea urchins, overfishing, and pollution, will be examined critically through reading the primary literature. Students will participate in lectures and laboratory exercises at the Dauphin Island Sea Lab, and they will take a field trip to the Island School on Eleuthera Island, Bahamas. A current passport is required for travel. Special fees apply and will be posted on the web at: www.disl.org. Prerequisite(s): A course in ecology.
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MSCI 470 - Marine Ecology
4 credit hours
Study of marine organisms as they interact with each other and their environment, to include examination of theories and the experimental basis of current knowledge. This is an advanced course open to juniors, seniors, and graduate students. Prerequisite(s): BIO 105 or 107 , and 106 .
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MSCI 475 - Coastal Wetlands Ecology
4 credit hours
This course will focus on coastal and near shore wetland areas, with an emphasis on the biogeochemical processes that occur within, as well as issues that threaten and protect these important resources. Wetlands not only provide critical habitat for many aquatic and semi-aquatic species, they are also important for primary productivity, transformation of nutrients, pollutant removal, as well as provide protection from storm surges and floodwaters. Insight into wetland ecology requires understanding of the unique interactions between biology, chemistry, and hydrology. Prerequisite(s): BIO 105 (or 107 ), 106 , and 205 .
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MSCI 476 - Marine Fish Diseases
3 credit hours
This course will introduce students to aquatic animal diseases, specifically finfish and shellfish. Students will learn practical microbiological techniques for isolation and identification. Prerequisite(s): BIO 105 or 107 , and 106 . BIO 300 is recommended.
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MSCI 477 - Marine Protozoology
2 credit hours
This course will teach students the major groups of protists from a variety of marine habitats, including their taxonomy, structure, ecology, and methods of studying. The emphasis will be on live material from the Gulf, from salt marsh benthos and sand, from microscopic communities on solid substrates, and from other organisms. Prerequisite(s): BIO 105 or 107 , and 106 . BIO 380 is recommended.
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MSCI 480 - Marine Technical Methods
2 credit hours
Instruments and procedures used aboard a marine research vessel, including physical, biological, chemical, and geological parameter measurements and sample collection.
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MSCI 484 - Coastal Zone Management
2 credit hours
Ecological features and physical management policies for coastal communities, with a description of federal and state programs.
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MSCI 485 - Research on Special Topics
2-6 credit hours
Enrollment by special arrangement in any of the course areas offered by the laboratory, subject to the availability of the appropriate staff member.
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MSCI 486 - Coastal Geomorphology
2 credit hours
Coastal shapes and landforms and their functions.
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MSCI 489 - Introduction to Neurobiology
4 credit hours
Students will be introduced to the neuroanatomy and neurophysiology of marine invertebrates and vertebrates. Prerequisite(s): BIO 105 or 107 , and 106 . BIO 342 , CHEM 121 and 122 , and PHYS 201 and 202 or consent of instructor are recommended.
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MSCI 490 - Seminar
1 credit hour
Current research, scientific progress, and problems in the marine environment. Students are not required to enroll in seminar, but must attend to qualify for credit in any other Marine Science course.
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Marketing |
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MK 351 - Principles of Marketing
3 credit hours
Description and analysis of institutions and operations needed to create and coordinate market transactions involving consumers, commerce, industry, and government. Sophomore standing required.
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MK 352 - Professional Selling
3 credit hours
Interpersonal persuasive communication processes and methods explored through lectures, discussions, and individual sales presentations. Includes selected sales-force management topics. Junior standing required.
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MK 353 - Marketing Communications
3 credit hours
A focus on the strategies that are utilized in order to promote a firm’s product and/or service offerings. Attention is given to advertising, publicity, sales promotions, and personal selling; additionally, how firms utilize information technologies in their promotional activities will be considered. Junior standing required. Prerequisite(s): MK 351 .
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MK 450 - Services Marketing
3 credit hours
Examination of the opportunities and difficulties faced by service organizations such as financial institutions, consulting firms, healthcare organizations, etc. Junior standing required. Prerequisite(s): MK 351 .
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MK 452 - Strategic Marketing Management
3 credit hours
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Junior standing required. Prerequisite(s): MK 351 .
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MK 453 - Marketing Research
3 credit hours
Research tools and techniques needed to gather, distill, and analyze marketing information. Junior standing required. Prerequisite(s): MK 351 .
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MK 455 - Special Topics in Marketing
3 credit hours
Study of selected topics in marketing. This course may be repeated as topic varies. A maximum of six credit hours may be counted toward a degree. Junior standing, and consent of instructor required. Prerequisite(s): MK 351 .
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MK 458 - International Marketing
3 credit hours
Managerial and operational problems of the multinational business. Emphasis on environmental differences that influence marketing strategy. Junior standing required. Prerequisite(s): MK 351 .
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MK 476 - Applied Research in Marketing
3 credit hours
Faculty work with students to develop and conduct research designed to explore practical problems in marketing. Course may be repeated for a total of 6 credit hours. Junior standing required. Prerequisite(s): MK 351 .
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Mass Communication |
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MC 100 - Introduction to Mass Media
3 credit hours
This course examines the evolution of mass media and their influence on our society throughout the Modern and Post-Modern Eras. Ranging from books to the Internet and everything in between, this introductory course provides a broad understanding of print and broadcast media and online convergence. This course also introduces students to processes of mass communication, related theories, and media effects. Offered during the Fall and Spring semesters.
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MC 200 - Introduction to Mass Media Writing
3 credit hours
This introductory class is designed to teach the basics of journalism with an emphasis on developing and improving writing and professional skills for print, online, and broadcast. Offered during the Fall and Spring Semesters.
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MC 210 - Introduction to Media Production
3 credit hours
Students will use the computer tools for photography, video, and audio production. Students apply these fundamentals by participating in hands-on group projects. Offered during the Fall and Spring Semesters.
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MC 215 - Producing Video in the Studio
3 credit hours
Principles and practices of television production in a studio environment. Offered during the Fall and Spring Semesters.
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MC 255 - Media Writing Fundamentals
3 credit hours
Emphasis on writing commercials and public-service announcements for radio and television. Offered during the Fall and Spring Semesters.
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MC 265 - Broadcast News Writing
3 credit hours
This course focuses on writing for broadcast news outlets. The primary focus is on television news, but the course also covers radio news writing. Students will also explore tease writing and social-media writing skills.
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MC 300 - Advanced Journalism Practices
3 credit hours
Practical approaches to print journalism, including covering a beat, developing sources, news writing, and editing. Introduction to layout and design for newspapers. Prerequisite(s): A grade of C or better in MC 200 .
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MC 310 - Publication Layout and Design
3 credit hours
In-depth layout and design for newspapers, magazines, brochures, and other publications using desktop-publishing software. Spring Semester only.
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MC 315 - Video Field and Post Production
3 credit hours
This course is designed to further develop the skills and knowledge of electronic field production for video, concentrating on the areas of scripting, producing, and directing for location videography, including lighting techniques and audio recording, and the post-production process including basic Photoshop® and video editing. Offered during the Fall and Spring Semesters. Prerequisite(s): A grade of C or better in MC 210 .
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MC 320 - Multimedia Videojournalism
3 credit hours
Students will learn the fundamentals of videography for television and online news. Additionally, students will learn on-camera interviewing techniques. Class projects will include shooting, writing, and editing news stories for use on Montevallo’s weekly campus newscast. This course does not require students to appear on camera. Offered during the Spring Semester. Prerequisite(s): MC 315 and a grade of C or higher in MC 200 .
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MC 325 - Survey of American Cinema
3 credit hours
General Education Course
A study of American cinema, examining its impact, techniques, theories, and style. Includes regular screening of movies.
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MC 327 - Electronic Photojournalism
3 credit hours
Students will learn multimedia storytelling techniques for television and online reporting. Course emphasizes writing, videojournalism, and interviewing skills. Students will produce news packages for use on various television shows produced on campus. This course requires students to be on camera. Prerequisite(s): A grade of C or higher in MC 210 and MC 265 .
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MC 333 - Television Newscast Production
4 credit hours
Students will work as producers, anchors, and reporters to create a weekly newscast. The course emphasizes news judgment, time management, story and tease writing, newscast producing techniques, anchoring and on-camera performance, and social-media management. Prerequisite(s): A grade of C or higher in MC 265 .
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MC 355 - Advanced Media Writing
3 credit hours
Advanced writing skills, including character, plot development, visualization, action and dialog for television scripts. Prerequisite(s): MC 255 .
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MC 357 - Special Topics in Public Relations
3 credit hours
Varied topics in the field related to public relations agency work. May be repeated for credit as topics vary.
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MC 360 - Mass Communication Theory and Media Effects
3 credit hours
An exploration of the prevailing mass-communication theories and media-effects research. Offered during the Fall and Spring Semesters.
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MC 370 - DVD and Video Graphic Design
3 credit hours
Theoretical and practical instruction in DVD design and video graphic techniques. Prerequisite(s): MC 215 or 310 or ART 122 .
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MC 375 - Strategies for Video in Social Media
3 credit hours
Strategies for Video in Social Media explores techniques for effectively using Internet-based video to promote products or causes in a professional setting, either as an entrepreneur or for a client. Analytics, social-media applications, and mobile video will be discussed and techniques to increase a video’s reach applied. Students will demonstrate mastery of material by applying Web-based social and technical video techniques to a variety of video projects. Class members will develop a plan to increase a video’s impact, apply the plan, and analyze the results.
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MC 390 - Multimedia Website Creation
3 credit hours
Theoretical and practical instruction in use of multimedia website programs to create effective websites. Prerequisite(s): MC 100 .
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MC 400 - Special Topics in Journalism
3 credit hours
Varied topics in the field, offered on a one-time basis. May be repeated for credit as topics vary.
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MC 411 - Video Engineering
3 credit hours
Theoretical and practical application of analog and digital video engineering principles in a broadcast environment, including work as technical crew for weekly newscasts. Offered during the Fall and Spring Semesters. Prerequisite(s): A grade of C or higher in MC 215 .
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MC 412 - Audio Engineering
3 credit hours
Aesthetic and technical considerations for analog and digital multi-track recording, mixing, and sound reinforcement. Offered during the Fall Semester. Prerequisite(s): MC 315 .
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MC 415 - Advanced Video Post Production
3 credit hours
Philosophy and technical considerations in software based, non-linear video editing. Offered during the Fall and Spring Semesters. Restricted to junior or senior MC majors. Prerequisite(s): MC 315 .
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MC 425 - Documentary Production
3 credit hours
Individual projects (documentary, dramatic, animation, etc.) completed under faculty supervision. Prerequisite(s): MC 415 .
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MC 433 - Advanced TV Newscast Production
4 credit hours
Students selected for this course will gain experience as the Executive Producer of the weekly campus newscast. Students will not only gain advanced experience producing a newscast, but they will also gain managerial experience as they oversee the operations of the news team on days when the newscast is produced. Consent of instructor required. Prerequisite(s): MC 333 .
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MC 450 - Seminar in Mass Communications
3 credit hours
Special offerings on topics not covered in the regular curriculum. May be repeated for credit as topics vary.
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MC 452 - Public Relations Writing
3 credit hours
This advanced course focuses on public-relations writing, including news releases, videos, online material, fact sheets, position papers, and other PR-oriented messages. The departmental newsletter, The Brick Street Journal, is produced by this class. Prerequisite(s): MC 310 and a grade of C or higher in MC 200 .
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MC 453 - Advanced Journalism Practicum
3 credit hours
Practical experience in the production of the semimonthly campus newspaper.
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MC 455 - Media Law
3 credit hours
Examination of laws affecting the broadcast, cable, and print media. Offered during the Fall and Spring semesters.
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MC 456 - Nonfiction Freelance Writing
3 credit hours
This course will teach students how to produce and market stories to magazines and newspapers as a freelancer. Restricted to junior and senior COMS and MC majors. Prerequisite(s): MC 200 and 300 .
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MC 460 - Media Management
3 credit hours
Management and motivational theories applied to print, broadcast, and cable industries. Offered during the Fall and Spring semesters.
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MC 475 - Internship
1-6 credit hours
Practical experience in a professional environment. May be repeated for a total of 6 credit hours on a pass/fail basis. Open to juniors and seniors only with departmental consent. Applications, including requirements, are available in departmental office.
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MC 491 - Directed Study
1-3 credit hours
Supervised, independent directed study in media related area. Faculty adviser must approve research topic the semester prior to registration.
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MC 494 - Location Production
3 credit hours
Theoretical and practical instruction in the techniques of advanced video production. Teamwork aspects of location production are emphasized. Prerequisite(s): MC 315 .
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MC 495 - Broadcast Production Capstone
1 credit hour
Preparation of an advanced media project and e-portfolio for Broadcast Production concentration majors. Detailed critical analysis required for portfolio. Topics and guidelines for media project must be approved by faculty adviser the semester prior to registration. Offered during the Fall and Spring Semesters. Restricted to senior Broadcast Production concentration students in their last 30 hours of study. Prerequisite(s): MC 415 .
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MC 499 - Multimedia Journalism Capstone
3 credit hours
This capstone course gives student reporters practical hands-on experience creating stories for print, television, and the Internet. In addition to mastering journalistic storytelling techniques, students will also be required to create a portfolio of their work to send to potential employers. Prerequisite(s): MC 300 and 327 .
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