MC 375 - Strategies for Video in Social Media

3 credit hours
Strategies for Video in Social Media explores techniques for effectively using Internet-based video to promote products or causes in a professional setting, either as an entrepreneur or for a client. Analytics, social-media applications, and mobile video will be discussed and techniques to increase a video’s reach applied. Students will demonstrate mastery of material by applying Web-based social and technical video techniques to a variety of video projects. Class members will develop a plan to increase a video’s impact, apply the plan, and analyze the results.