MK 356 - Sports Marketing

3 credit hours
This course takes an industry focus to the study of sports marketing. The purpose of the course is to help students gain a deeper understanding of sport marketing by examining in-depth the sport marketing mix of product, price, place, and promotion as well as marketing research, marketing strategy, market segmentation, branding, sponsorships, licensing venue and event marketing, global sport marketing, and public relations. Junior standing. Prerequisite(s): MK 351.