COMS 415 - Crisis Communication

3 credit hours
This course prepares communication practitioners to anticipate and respond effectively to organizational crises. We will review causes and solutions for organizational crises, with specific focus on public perceptions. Students will review case studies and learn best practices for the ethical use of communication strategies to manage and respond to organizational crises. Students will write a Crisis Communication Plan in which they will demonstrate understanding of key principles and theories guiding crisis communication practice.