Nov 30, 2024  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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GB 465 - Customer Relationship Management & Sales Technology

3 credit hours
This course focuses on the importance of customer relationship management (CRM) and the role it plays in sales management, marketing, and strategic planning. Companies build CRM strategies to align their operations to be customer centric and to influence customer loyalty to maximize customer equity and their competitive advantage. Prerequisite(s): MK 351 .


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