Nov 30, 2023  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 360 - Guerrilla Marketing


3 credit hours
The course is designed for students seeking to understand more effective marketing approaches and practical skills for small businesses and entrepreneurs. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.  Prerequisite(s): MK 351 .



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