MK 365 - Niche Marketing

3 credit hours
Niche marketing is a strategic approach that focuses on the creation of concept and content to help further an organization’s brand within a small, tailored group. It focuses on engaging a clearly defined target audience, which attracts and retains customers loyal to an organization’s brand, and ultimately driving the organization’s profitability. This course introduces you to the concepts of niche marketing and helps you develop the skills needed to develop and executive a successful niche market approach. Prerequisite(s): MK 351.