Jul 23, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 380 - Inbound Marketing


3 credit hours
Inbound marketing focuses on creating quality content that pulls audiences towards an organization, company, or product.  In this course students will learn how search engine optimization, landing pages, blogging, conversion, lead nurturing, and email marketing come together to form a modern inbound marketing strategy. Prerequisite(s): MK 351 .



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