MK 410 - Influence, Persuasion & Innovation

3 credit hours
This course introduces concepts and techniques regarding how to influence in a variety of business settings. Students will develop influence and persuasion skills through oral and written communications. The course will cover the underlying psychological mechanism of persuasion, the persuasion process as it pertains to speeches and presentations, influencing and persuading individuals in a business setting, selling new ideas and the ethical issues in influence and persuasion. Prerequisite(s): MK 351.