Nov 27, 2024  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 460 - Sales Management

3 credit hours
This course builds on the professional selling curriculum learned in MK 454-Services Marketing and Professional Selling. Sales plays an important role in a variety of businesses from small, family businesses to international organizations. Students will learn the principles of sales management and the sales practices used in both consumer and B2B sales organizations. Prerequisite(s): MK 351  and MK 454 .


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