May 28, 2024  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

Mass Communication, Broadcast Production, B.A.


Mass Communication, Broadcast Production, B.A. & B.S.


The Mass Communication program teaches the knowledge and skills necessary to enter the fields of radio, television, newspapers, magazines, advertising, video production, corporate/governmental media relations, and web-related communication. The convergence of traditional mass media and the Internet has highlighted the importance of critical thinking, creativity, and effective writing. Career success depends upon adapting to constantly changing technology. Students select a concentration from either Broadcast Production or Multimedia Journalism.