Dec 22, 2024  
2019-2020 Undergraduate Bulletin 
    
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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 454 - Services and Professional Selling

3 credit hours
Examines marketing services, professional selling, and the relationship between the two. The course develops interpersonal persuasive communication processes and methods through lectures, discussions, and projects. It will also examine difficulties faced by service organizations such as nonprofits, consulting firms, and more. Junior Standing. Prerequisite(s): MK 351 .


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