Nov 22, 2024  
2020-2021 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  The University
  General Information
  Consumer Information
  University Calendar
  Programs of Study
  Suggested Course of Study
  Courses of Instruction
  Student Services & Activities
  Admission
  Financial Information
  Academic Policies and Information
  Special Programs
  COLLEGE OF ARTS AND SCIENCES
  Department of Behavioral and Social Sciences
  Department of Biology, Chemistry and Mathematics
  Department of Communication Science and Disorders
  Department of English and Foreign Languages
  MICHAEL E. STEPHENS COLLEGE OF BUSINESS
  COLLEGE OF EDUCATION AND HUMAN DEVELOPMENT
  Department of Health and Human Sciences
  Department of Teaching, Leadership, and Technology
  COLLEGE OF FINE ARTS
  Department of Art
  Department of Communication
  Department of Music
  Department of Theatre
  University Organization
  Catalog Addendum
  My Portfolio
HELP
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MK 454 - Services and Professional Selling

3 credit hours
Examines marketing services, professional selling, and the relationship between the two. The course develops interpersonal persuasive communication processes and methods through lectures, discussions, and projects. It will also examine difficulties faced by service organizations such as nonprofits, consulting firms, and more. Junior Standing. Prerequisite(s): MK 351 .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)