MG 381 - Sports & Event Management

3 credit hours
This Sports and Event Management course gives students the theoretical and practical knowledge necessary to develop strategies and implement them in planning, promoting and directing athletic teams, sports facilities and events, and sponsored or patronized events, under the rationale of a modern experienced-based economy. Focus will be on understanding how sports and events can be both an experienced-based product and a medium for fundraising, licensing, merchandising, and advertising. The course will cover aspects of both non-profit and commercial organizations, including both B2B and B2C relationships and revenue streams (media rights, ticket sales, naming rights, corporate sponsorship, concessions, and merchandise). It will also emphasize integrating modern technology, such as interactive and immersive tech equipment and online presence and visibility.