Oct 18, 2024  
2023-2024 Undergraduate Bulletin 
    
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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

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GB 465 - Customer Relationship Management & Sales Technology

3 credit hours - This course focuses on the importance of customer relationship management (CRM) and the role it plays in sales management, marketing, and strategic planning. Companies build CRM strategies to align their operations to be customer centric and to influence customer loyalty to maximize customer equity and their competitive advantage. Prerequisite(s): MK 351 .


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