Oct 18, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

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MK 360 - Guerrilla Marketing


3 credit hours - The course is designed for students seeking to understand more effective marketing approaches and practical skills for small businesses and entrepreneurs. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.  Prerequisite(s): MK 351 .



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